Game of Clouds: Lock-In Is Coming
This article from ZD Net goes into the cloud and how it has affected the business world.
"In 2013 and 2014, I discussed the "Game of Services" and how, like the epic fantasy HBO series Game of Thrones has played out over multiple seasons, there were distinct chapters in the evolution of the consumer cloud.
To recap: The evolution of the consumer cloud has been tied to the services that the major industry players -- Apple, Google, Microsoft, and Amazon -- are hosting on them and how they differentiate from each other."
Original article by Jason Perlow on January 23, 2019