Article

Research: Cloud Computing Is Helping Smaller, Newer Firms Compete

Harvard Business Review

In this article from Harvard Business Review, Nicholas Bloom and Nicola Pierra discuss the effects of cloud computing on small businesses.

"Is digital technology a democratizing force, allowing smaller, newer companies to compete against giant ones? Or does it provide even greater advantage to incumbents? That question has gotten a lot of attention lately, in response to data showing that the rate of new business creation in the U.S. has slowed, and that in most industries the biggest firms have higher market share than they did a decade ago."

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Original article by Nicholas Bloom and Nicola Pierri on August 31, 2018

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